A domain name is the first impression that a customer gets of your business. A domain name is like an online brand. Your domain name will be a strong decision point for your customers as to whether they should take you seriously or not. If it is too long and complicated, the customer will already be declined. This can happen if your domain name is very long, includes hyphens, abbreviations, homonyms or complex words that the average person is not used to seeing. On the other hand, if your domain name is short, simple and to the point, your customer will not judge it negatively and already be inclined to visit your small business website. Ensure that you don't lose any customers or potential ones in such an early stage by not having an adequate domain name to represent your small business.

• It should be short.
• It should be memorable
• Avoid hyphen or overcomplicated names.
• Make it similar to your brand i.e Business Name or Company Name